Our Vision For

A Better Future

  • A purpose-led economy.

  • An empowered charity sector.

  • All businesses operating and openly accountable to a triple bottom line (people, planet, profit).

Our Values:

What We Stand For

Authenticity

We work with businesses that understand the need and want to do better, creating positive and tangible action - and don’t work with those only seeking profit, greenwashing or virtue signalling.

Improvement

Seeking opportunities & methods to do better in everything we do - encouraging and supporting others to do the same, even if it’s outside our immediate remit or skillset.

Earnestness

We practice what we preach - we create a positive onward action with every action we take.

Advocates

We are advocates for positive action for a better world for all - not just the few.

Elevation

Supporting and uplifting causes & charities creating positive action for a better world.

Human First

We are people; first and foremost: collectively fighting for better.

Our Fight:

What We’re Fighting To Achieve

1% of the UK’s total advertising spend in the UK will be donated to causes & charity by 2025.

(2019 digital ad spend = £15bn)

Advertising platform commitment to have charitable / cause giving as standard in every campaign by 2030.

Corporate funding via communications campaigns to make up 1% of charity and cause funding in the UK.

Make The Good Fight Choice