At The Good Fight, we undertook our own Watch To Donate video awareness campaign, supporting The Marmalade Trust; a Bristol based charity doing incredible work dedicated to raising awareness of loneliness and helping people make new friendships.
As a new proposition, looking to shake up the one way street of advertising-as-usual, we are dedicated to practicing what we preach, and that includes using our model ourselves.
Our goal was to raise awareness to audiences about the opportunity to engage with adverts that give back to charity & our communities.
If you saw our campaign on Facebook, you will have also seen a follow up message from Amy Perrin, CEO & Founder of the Marmalade Trust thanking you for your time engaging with our campaign and telling you a little more about where the donation made on your behalf went.
Watch To Donate is a new advertising model that marries campaigns with corporate fundraising.
Bringing advertising and charity together with donation-led campaigns.
Looking to be a part of the movement?